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Game Change: Business of Massage therapy to inspire and educate other therapists who want to grow their practice.
Learn various tips and strategies. These are weekly podcasts from various entrepreneurs. The goal is to Game Change your biz. So be prepared, periodically we will have some bonus podcasts with interviews and in some case after the show - perhaps the entrepreneurs will give us the nitty gritty on a specific goal. . Launch date: May 1, 2016 |
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Podcast 113: Karen Weeks & How to Get Better Sleep |
Podcast 112: Hilde Fossen & Get Style Confidence |
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On today’s show, Elise highlights how to sleep better and live longer, according to Karen Weeks.
Karen, of Elder Wellness, discusses the importance of getting enough sleep in order to face the day, improve health, and live longer. If you are having trouble sleeping or if you’re interested in the positive benefits of getting enough sleep, tune in to today’s episode. What you’ll hear in this episode:
Check out our Blog Page for Karen's article. If you are interested in a guest blogger, reach out to Karen at: karen@elderwellness.net If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. |
As women entrepreneurs, whether working inside or outside the home, it is important to feel positive and to dress and feel good about ourselves at various functions.
Joining Elise on the show today is International Fashion Stylist, Hilde Fossen. Hilde is the go-to stylist for women entrepreneurs. Hilde Fossen is a fashion designer and design teacher turned online stylist. She now teaches international businesswomen how to nail their style, so they can wow their clients and sell more. Her mission is to get every single woman to fall head over heels in love with her own body, by learning how to dress for her body type. She formally trained at École Superieure de la Mode and has over 20 years of experience as a fashion designer in Europe, designing clothes that retailed to millions. She has styled top entrepreneurs, Fashion Week models, and rock stars on national TV. What you’ll hear in this episode: Hilde’s program, Get Style and Confidence Communicating what your business can do for others by the ways you dress Hilde shares why she began a career as a fashion stylist Get Style Confidence program name origin Properly fitting clothing helps boost confidence Growing as a person when starting a business Challenges of pursuing a career in the fashion industry Hilde shares how she promotes her business Advantages of creating an email list Using Facebook as a marketing channel Creating social media posts to evoke responses from readers Hilde shares the best advice she’s been given Mixing professional and casual clothing Check out our website for amazing resources. Resources mentioned in this episode: Get Style Confidence Website Get Style Confidence - Baby Get Style Confidence - Tummy Get Style Confidence on Facebook The Persuasion Revolution Website mentioned by Hilde If you feel that you need further assistance with your business, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. |
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Podcast 111: 5 Things Successful People will Commit To |
Podcast 110: Preparing for Your Career |
Podcast 109: Five Positive Ways to Reduce Stress & Recharge |
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What separates successful people from those who are struggling to become successful? Are you ready to move forward toward a successful career, but don’t know what you could do differently to improve? On today’s episode, I will discuss some of the things successful people commit to do.
What you’ll hear in this episode:
If you feel that you need further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Game Change Your Biz Facebook Group Game Change Your Biz Website |
Do you know how to prepare for your career in massage therapy after completing school? In this episode, Elise shares steps and resources to help you prepare for beginning your business in massage therapy.
What you’ll hear in this episode:
If you feel that you need further assistance, you may consider hiring a business coach. Game Change Business of Massage Therapy offers these services for optimizing your business. Check out our website for amazing resources. Resources mentioned in this episode: Game Change Your Biz AMTA - American Massage Therapy Association ABMP - Associated Bodywork and Massage Professionals |
Do you find yourself caught up in your daily grind and feeling like you aren’t taking care of yourself as you should? Learn how you can reduce stress and recharge yourself while maintaining relationships and a successful career.
What you’ll hear in this episode:
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Podcast 108: Create A Great First Impression |
Podcast 107: Money Habits You Need to Develop |
Podcast 106: 5 Ways to Keep Moving Forward |
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Do you create a good first impression? Do you appear to others as a strong leader? This is important for any business owner---not to be rude, intimidating, or overbearing, but to make your presence known and lead with authenticity. Let’s discuss this topic further.
Tips for leading with authenticity:
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How are your “money habits”? Are there moves you’ve been meaning to make to ensure your financial future? No matter where you are in your business, whether you are brand new or have been at this for years, there are money habits you need to cultivate.
We all have differing opinions on what to do with our money, but today’s show offers advice that anyone can take and implement right away. Jim Rohn wrote an article for Success magazine titled “3 Money Habits that Separate the Rich from the Poor,” which offers specific advice on saving money. Let’s discuss the highlights from Rohn’s article. What you’ll hear in this episode:
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Can you keep moving forward in the face of a challenge? As entrepreneurs, sometimes things can be going well, but we still feel lackluster. What is the remedy? How can we keep moving forward? Join me as we discuss today’s topic.
What you’ll hear in this episode:
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Podcast 105: How to become Resilient |
Podcast 104: How to Use Feedback & Honesty to Build a Successful Business |
Podcast 103: Ways to Think Positive |
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How do you handle life’s obstacles? We all know that encountering difficulties is a normal part of daily life, but why do some people bounce back stronger than ever and some let a difficulty be “the end of the road”? How are those who get ahead so much more resilient than others? Let’s talk about how to become resilient.
What you’ll hear in this episode:
Resources: The Resilient Self by Steven J. Wolin, M.D. and Sybil Wolin, Ph.D. |
Feedback--it’s a word that can have scary implications--would you agree? Today’s show is about how to use feedback and honesty to build a thriving business. Often we forget that feedback can have a very positive connotation, and not just the sense of dread when we hear the word.
One of the many ways to build and grow a thriving business is to cultivate honest feedback from co-workers, colleagues, and clients. Keeping the lines of communication open is key, even when constructive criticism is necessary, and keep in mind that even constructive criticism can foster a growth environment if done properly. What you’ll hear in this episode:
There you have it--ways to create a growth environment based on feedback . It’s another piece to game-changing your business! |
Are you a positive person? You probably know that a positive mindset is important, but why? How can it help me as a business owner? We’re breaking down this subject today as we discuss ways to practice positivity.
As business owners and busy entrepreneurs, we tend to overlook the importance of positivity, because we get caught up in the challenges around us---and the challenges can be many! Without positivity, we can’t think outside the box and can’t accomplish our goals. Let’s talk about why positivity is important for you AND your business. What you’ll hear in this episode: Much research exists about the power of positivity and the benefits to every area of our lives Positive thinking helps us become more productive, healthier, and happier Even though it’s hard to practice optimism on a regular basis, it can build and strengthen us in many areas of life Tips to practice positivity: Learn how to connect with other people Practice visualization Develop resiliency and become adaptable Surround yourself with positive people Optimistic and positive people can find encouragement within themselves and inspire others The more positivity you GIVE, the more you will RECEIVE “When you discover WHO you really are, you can act with a certain amount of confidence.” “Changing our thoughts helps us see the world in a different light.” Try these tips to incorporate more positivity into your life. They will give you a new perspective, a better outlook, and can be another piece to game-changing your business. |
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Podcast 102: 4 Steps to Success |
Podcast 101: Mind Your Money |
Podcast 100: Outcall Strategies |
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How would you define success? We know that we want it, but how do we get it? We answer these questions and more in today’s episode.
We all have goals of success, both personally and professionally. We try to keep these parts of our lives separate, but they are more entwined than we may realize. Personal success can reinforce and support professional success, and vice versa. Let’s chat about the secrets to success! What you’ll hear in this episode:
How to Fail at Almost Everything and Still Win Big by Scott Adams |
As professionals in the health and wellness industry, we have a tendency to limit the amount of money we think we can make. For some reason, the idea of being perceived as materialistic caretakers has sapped away our ambition. The reality is that you need money to live and enjoy your life. This is where a savings plan will come in! You need to learn how to “pay yourself,” rather than seeking after instant gratification. Success in your business does not make you a bad caregiver. We can model mindful money habits that will benefit our own wellness, as well as that of our clients!
What You’ll Hear in This Episode: The strange paradox around money we encounter as health and wellness caregivers. Why it is important to save. Why it is difficult to save. How I overcame my limiting beliefs about money. It is OK to have a successful business. You need diligence and ambition to grow your business. See a financial planner! |
How important is your outcall business? Is it a priority or has it fallen by the wayside? This CAN be a booming business, but there are some guidelines to follow. In fact, I know several therapists who do nothing but mobile massages or straight outcalls, and they do very well with that. I started my business this way after I finished my schooling, but that was primarily because I didn’t have the finances to operate a brick and mortar business or even rent office space. Let’s talk about how to develop your outcall strategies for your business.
What you’ll hear in this episode: Remember that outcalls are easier when you’re young and strong, but not sustainable as you get older The pros of an outcall business: no overhead expenses The cons of an outcall business: you have to carry your own table and supplies and take the time to set up and break down Tips for your outcall business: Try to schedule several clients at one location, business, resort, conference, etc. Keep your minimum hourly rate in mind so you don’t lose money Offer table and/or chair massages Make sure you have enough room to work (ask ahead of time about the space available) If your outcall business is on the side, then schedule it around your regular office hours and don’t let it interfere Ask questions upfront about set up and break down time and parking Set rules and expectations ahead of time so that no one is surprised Ask ahead of time about anyone with allergies Travel as light as possible (I take my table, sheepskin, sheets, bolster, towel, oils and lotions, business cards, water, and a way to accept cards for payment Set up an invoice ahead of time Be professional and have a great attitude Ask them about rebooking before you leave Follow up with a thank you card, especially if you’re dealing with a business or event Outcalls can be a great way to add to your practice or build your practice. Try some of these tips and see how they can work for you to game-change YOUR business! |
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Podcast 099: Extend Your Career |
Podcast 098: Reid Peterson, Take Your Marketing to the Next Level |
Podcast 097: Tim Cooper & Global Wellness Professionals Marketing Summit |
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Many in the massage industry don’t have long, successful careers.” Have you heard this statement before? While it may be true of some, we know that some massage therapists DO have long careers, practicing for 10-15 years or more. So how do they do it? What makes the difference? Let’s talk about some ways to put yourself on the winning side of this battle.
Strategies for a Long, Successful Career in Massage Therapy:
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How is your current marketing strategy working for your business? Do you need a fresh approach? Today’s show is about bridging the gap between “I don’t have time to do this myself” and “I don’t have the money to hire someone else.” My guest says, “Let me SHOW you how!”
Reid Peterson, MA, CMT, is the founder and owner of Bodywork Business Pro. His company helps massage and bodywork practitioners increase their online presence and grow their clientele. Join us to learn how Reid’s tips and advice may be just the thing to take your marketing strategy to the next level! What you’ll hear in this episode:
Reid’s website: www.bodyworkbusinesspro.com Reid’s email: reid@bodyworkbusinesspro.com Reid’s YouTube channel: Bodywork Business Pro |
Are you committed to your marketing strategy? Do you even have specific marketing strategies? Unfortunately, many massage therapists model their marketing after what they have seen others do, even if it doesn’t work! Statistics show that 90% of massage therapists will leave the industry within the first five years. Doesn’t that indicate that it’s time to take a unique and fresh approach to our marketing practices?
I’m excited to have Tim Cooper joining me today. He’s a remedial massage therapist, coach, author, podcaster, and educator. Prior to studying massage in 2003, he worked as a software design engineer and business analyst for over 20 years. In 2013, he completed his first marketing course and fell in love with the science of marketing and social psychology. Tim brings a unique blend of industry, technical, and business knowledge to his coaching clients and students around the world. His Global Wellness Professionals Marketing Summit is just a few days away, and you can learn all about it right here! What you’ll hear in this episode:
Find out more about the summit on the Facebook page: GWP Marketing Summit Visit globalwellnessprofessionalsmarketingsummit.com |
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Podcast 096: How Much is Enough |
Podcast 095: Connecting with Your Client |
Podcast 094: How to Raise Your Rates |
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For your business, how much money is enough? How much is too much? Is there ever such a thing as “too much”? These questions are prompting today’s episode and bringing awareness to the area of money. If we’re honest, we must admit that money is on our minds all the time. Our mindset is usually “More is always better,” but is that really true? Not having enough can certainly bring its own set of problems! The key is to find the happy medium that we need to live comfortably.
What you’ll hear in this episode: Consider what you want to have and experience in your life Put down on paper your bills and income Look at your day-to-day expenses and savings to identify what you need Break down your expenses into weekly and hourly needs Put some away for a “rainy day,” emergencies, and retirement Don’t forget taxes! Use IRS calculators to help you figure amounts When you first start your practice, you’re “testing the waters” to see if your hourly rate is enough to meet your needs Along the way, you’ll come up with things you want in your life and find ways to have them (For me, having a hot tub was a must!) Set aside a little extra as you can until you can afford those wants, needs, and “guilty pleasures” The bottom line is that we each must decide what is right for us regarding financial resources. We each want our business to be a profitable success, and managing money is another piece to game-changing your business. |
Connecting with your client----are you good at it? If you can use a few tips on this issue, or maybe you need a fresh perspective, then this is the show for you!
As massage therapists, we know it’s important to give an exceptional massage experience to every client, but it’s the connection you make with them that will keep them coming back and secure your stake in their health and well-being. For example, my client base ranges from athletes and weekend warriors to those who need a medical massage, but they each want someone to think outside the box for them and their individual needs. Let’s look at ways to connect with each client successfully. What you’ll hear in this episode:
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“Do I need to raise my rates?” Have you asked yourself this question recently? If you’ve figured out that this is our topic for today’s show, then you are probably already grimacing, but stick with me as we talk out this issue. This could be the show that brings more profitability to your business!
Maybe you know you should raise your rates, but you just don’t know how to do it. Maybe you are afraid of how your clients will respond. I heard a motivational speaker recently who said that most of us who offer services are probably charging up to 30% less than what we should. Let’s explore the topic together. What you’ll hear in this episode:
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Podcast 093: How About Your Action Plan |
Podcast 092: Community Connection |
Podcast 091: Your Right to Refuse A Client |
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Let’s start today with a question: How about your action plan? Do you have one? As entrepreneurs, we may THINK we have a successful practice, but sometimes we need a little jump start. A business action plan can be the KEY! Putting an action plan together requires some work and some honest evaluation. So, ask yourself: What can I do to transform my practice or make it even better?
What you’ll hear in this episode:
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Today we’re talking about how to connect with your community. Strong ties to your community can be vital to your business growth. But how do we build and sustain these relationships? We’ll discuss some tips about making these connections happen, and remember, some of these may be harder to do if your business is in a larger city.
What you’ll hear in this episode:
Be sure to contact Apryl owner of Memorable Events by Apryl www.makememorable.com |
Today we are talking about your right to refuse a client. Many entrepreneurs in private practice don’t realize they have this right. Keep in mind that you can always refuse to work with a prospective client or discontinue work with an existing client, for several reasons. Let’s take a deeper look.
What you’ll hear in this episode:
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Podcast 090: How to Overcome your Fear of Public Speaking |
Podcast 089: What's Success? |
Podcast 088: Never Too Late to Start Over |
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How many of you have an issue speaking in front of a group of people? You may say, “Oh, no, I don’t ever plan on doing public speaking!” Believe it or not, we all encounter times when we must speak to a small group or even to our team of therapists. There are many ways that this skill can benefit you, like when presenting your marketing plan. Being an effective public speaker also helps you present yourself with confidence and positions you as an expert in the area of your modality. All of this can translate into more opportunities and greater revenue for your business. Don’t fall into the trap of equating public speaking with being a salesman. Learn to be informative about your business without being sales-y.
Tips for overcoming the fear of public speaking:
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What is SUCCESS, and what does it mean to you? We all try to pursue success, but each of us probably would give a different definition of what it means. Sometimes we even try to define it by what it DOES NOT mean. Let’s talk about success and what it means for your business.
What you’ll hear in this episode:
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It’s Never Too Late to Start Over! That’s our topic for today’s show. A new year is always a good time to start off with fresh ideas, to continue what you started last year, or to totally reinvent yourself. Let’s talk about some ideas that you might want to put into action in 2018!
Have the right mindset (Start each day with gratefulness) Be honest to yourself and others Honor your career Educate your friends and family about your career and the proper terminology around it Respect your clients and peers Honor others’ privacy Set clear boundaries Hold to standard operating procedures and policies Take time to learn from others Pay it forward Portray a professional image—Always! Take time for yourself I hope you’ll take these ideas and put them into action for your practice this year. Knowing that it’s never too late to start over is another piece to game-changing your business! |
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Podcast 087: New Year's Resolutions |
Podcast 086: 5 Signs You Need a Business Coach |
Podcast 085: Year End Checklist |
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You probably realize that we are just days away from a new year. It’s the time of year when most people think about resolutions of some kind. Most people want to accomplish a goal, kick a bad habit, or improve their life in some way. Today we are discussing your New Year’s resolutions for your small business, because resolutions aren’t just for your personal life! Let’s talk about ways you can bring about positive change in YOUR business for 2018!
Suggestions for resolutions:
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Running your own business can be like a rollercoaster ride, complete with many ups and downs. Sometimes you may feel like you’re falling apart and wonder what you are supposed to do next. I have good news! A business coach just may be the answer to your problems! Let’s talk about how a coach can help you set objectives and get your business running more smoothly from A-Z.
Five Signs that You Need a Business Coach:
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We all think of taxes when we come to the end of the fiscal year, but it’s also the perfect time to start your business plan for the upcoming year. The end of a year is a time for analysis and critical decisions about your business.
Think about the following on your Year-End Checklist:
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Podcast 084: Self Care during the Holidays |
Podcast 083: Your Holiday Wish List |
Podcast 082: Your Business Wish List |
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Don’t think of self-care as something reserved for when you’re sick, but as a vital part of life. It’s never more crucial than around the holidays, when life is busy, stressful, and overwhelming. We are each on a lifelong journey, and we must take a little time each day to preserve our physical, emotional, mental, and spiritual health. After all, we want to take care of our clients, so we need to take care of ourselves. We all need that “ME” time!
What you’ll hear in this episode: Learn how to focus on one thing at a time Use meditation, yoga, proper breathing, good diet, exercise, relaxation, and positive thinking Stay grounded and bring the focus back to YOU Let go of other people’s issues and concerns Ask yourself these questions: How do I want to feel in my life? What positive actions can I take? What can I do for ME? How can I accomplish this goal? What is my “go-to haven” to feel whole and positive? Don’t overbook your activities. Leave time for reading books, listening to music, cooking, jogging, and spending time with family or friends. Taking care of YOU—it’s another piece to game-changing your business and your life! |
Whether you’re ready or not, the holidays are around the corner, and we’re all in “gift mode.” It is immensely satisfying to find the perfect gift for someone special, but have you thought about what you can do for your massage therapist? They may seem like “they have everything,” but let’s talk about creating a wish list of items you would like to have and what gifts would be timely and appropriate for your therapist.
Gift Ideas for Your Therapist or any Health Professional:
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As we enter the holiday season, we should realize that the new year is quickly approaching. With that comes wishful thinking about what 2018 may hold for your business. What will you need for success in your business for the new year?
What you’ll hear in this episode:
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Podcast 081: What is Your Net Profit Margin? |
Podcast 080: How to Increase Revenues |
Podcast 079: Black Friday Cyber Monday |
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What is your net profit margin? Is it something you keep an eye on? You won’t know if you’re even making a profit if you don’t know your numbers, so this topic is an important one for every entrepreneur to consider. Let’s talk about it!
What you’ll hear in this episode:
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Today’s topic is an important one! We’re discussing how to increase your massage revenue. Isn’t that the name of the game? We all want to stay in the black and not put our businesses in the red. Let’s talk about some tips and simple ideas to increase your revenue:
What you’ll hear in this episode:
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They are coming soon---Black Friday and Cyber Monday! Are you ready? Is your practice ready? Have you even thought about these events and their potential impact on your business? We’re discussing these topics and more in today’s show about preparing for success as the holidays' approach.
What you’ll hear in this episode: In 2016, online holiday online sales topped $3.3 billion! 70% of Thanksgiving web traffic is done on mobile devices Many people will do internet shopping BEFORE Black Friday Things to consider for success for your practice: Be mobile friendly Nail down your offers and campaigns Offer a percentage discount but keep sales goals in mind Offer a dollar amount discount off your products and services Offer free shipping Have a “limited time” stipulation on offers Create a sense of urgency for your buyers Provide a reminder and thank-you message to existing clients as the holidays' approach Know your target client Don’t miss the boat! Prepare now! Evaluate your website and see it through your client’s eyes. Have gift cards easily accessible on your site. It’s a way to tap into the potential for great holiday sales, and it’s another piece to game-changing your business. |
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Podcast 078: Develop Your Discipline |
Podcast 077: Pat Roque & Rock Your Success |
Podcast 076: Your Comeback Strategy |
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Discipline is something we all need to develop on a daily basis, both as a person and as an entrepreneur. I learned this a long time ago as a competitive equestrian and runner, and this discipline has carried over to my career as a massage therapist.
What you’ll hear in this episode: Discipline is the key to success Discipline is gained through commitment Discipline gives the happiness and freedom to achieve dreams A positive mindset is important along with discipline Discipline teaches us how to control our thoughts and have a positive outlook Discipline inspires personal growth Steps to developing discipline: Set big goals Set clear goals Set a time limit Trust the plan Build a wonderful mindset Set up a routine Look for the transformation; things change as you become disciplined Visualize your success Enjoy your work! Developing discipline and focus will stretch you further than you thought and give you power and self-control. |
What is getting in the way to your road to success? Whether you are in the middle of a business venture, or just at the beginning, having a system in place is the secret to success. Systems are all good and well, but with so much competition in our industry, how can you give yourself an edge? Have you thought about utilizing your unique gifts to make a name for yourself? That is exactly what our guest, Pat Roque did, and she is ready to share her secrets with you.
Pat is a motivational speaker and the mastermind behind “Rock Your Success.” She has written two books, launched a successful blog, and helped countless business owners and entrepreneurs take their business to the next level…all after she turned 50. Pat is proof that it is never too late to chase your dream, change your dream, and make it happen. Today, Pat shares her considerable wisdom to encourage us to pursue our gifts and transform our lives. She is a firm believer in your unique gifts, and we think her perspective might just be what you need to get started. Your path is clear, and it is time to take the first step! What You Will Learn In This Episode:
Connect with Pat Online! pat@rockonsuccess.com Rockonsuccess.com Grab your copy of Pat’s books, Rock On Success and Rock Your Golf. |
Have you ever thought about what would happen if you are laid off due to illness or injury? What if you choose to take an extended personal vacation? We all know our businesses are dependent on our clients’ needs and whether they rebook with us, but what is your strategy to get those next appointments scheduled?
Clients must see the value of your work for them. Here are five basic areas for you to consider:
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Podcast 075: My Lymphedema Life by Sue Callison |
Podcast 074: Protect Your Business & Future Part 2 |
Podcast 073: Protecting Your Business & Your Future |
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Today’s guest is Sue Callison of the blog, My Lymphedema Life. Her lymphatic system was permanently damaged during treatments for breast cancer, causing her to develop an additional medical condition called lymphedema. As Sue found out, there are many ways besides cancer treatments that cause people to develop lymphedema, but the outcome for all is the same: the chronic backup and buildup of lymphatic fluid in the body, which can be visibly seen by the swelling it causes in the affected areas. A common way to manage this condition is through the use of compression garments, however, for Sue, the traditional garments made her condition worse. After trying almost everything possible and available in the US, she went on a global search for a better solution and discovered Solidea, an Italian compression garment manufacturer. Sue discovered that one of their patented fabric technologies, Active Massage, had incredible properties of keeping the backup of lymphatic fluid down. Sue started her company in January 2010, to bring this wearable solution to others who require compression garments to manage their condition.
What you’ll hear in this episode: How this all began for Sue with lymphedema in her arm The desire to help others not feel isolated and alone in this condition How Sue took back her life from this condition Becoming an entrepreneur How Active Massage works to remove fluid buildup Why Sue wanted to help others find success vs. lymphedema Getting the word out to other lymphedema sufferers via social media Components of lymphedema treatment Connecting with others through Facebook Sue’s advice to a lymphedema patient: Find a good lymphedema therapist Connect with Sue through Facebook Learn all you can about the condition and what can help Be your own self-advocate The best advice Sue ever received: “Take your time, do your research, write that business plan, and get connected.” Visit her site at www.solideamedical.com, join her Facebook page and read Sue's My Lymphedema Life |
Today we’re continuing our conversation about Protecting Your Business and Your Future. Are you prepared for weather, illness, or injury that might close your business or limit your income? What about if a car plows through your place of business? What kinds of insurance should you have in place? Let’s talk about these scenarios and what you can do to prepare yourself and protect your business.
What you’ll hear in this episode: How to handle accidents and unforeseen incidents: You need insurance in place BEFORE you need it Beware of insurance waiting periods Note that insurance will NOT fully replace your income Have a savings account in place for emergencies Have disability insurance in case of extended illness and injury to you Why you need life insurance in place To help your loved ones in the event of your death It can help in a time of terminal illness What to do if a car plows through your business, especially if they are uninsured: Get all information from the driver, including insurance info, driver’s license number, address, and phone number Take pictures of all damage to your business and the vehicle If they are uninsured, contact your insurance company for help Think about retirement: Are you planning now for financial independence? Why you and your employees need health insurance that includes vision and dental coverage It never hurts to have an insurance review with a licensed agent. Find out about the different types of insurance available, the deductible and waiting period options, and what will be covered in the event of an emergency. |
You know that the safety of you and your business affects your family and your livelihood. You never know what will come up, so it’s vitally important to prepare and plan ahead. Let’s talk about it!
What you’ll hear in this episode:
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Podcast 072: Delight Your Client |
Podcast 071: Theresa Sonneville & The Compression Closet |
Podcast 070: Rejuvenation Body Spa & Cynthia Vance |
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Today’s topic is How to Delight your Client. This should be the ultimate goal for massage therapists, and we must remember that it is just as important to please our existing clients as it is to acquire new clients. View each massage as an area of opportunity to give the client a wonderful experience. This will make the client much more likely to leave a Google or Yelp review for your business and become a regular client. Yes, some of my tips are “common sense,” but it never hurts to review the basics. Remember, it is usually the small things done on a consistent basis that make the biggest difference for your clients!
Basic Tips for Delighting your Client:
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Meet Theresa Sonneville and The Compression Closet. Theresa is in the Chicago area, but offers her expertise in compression garments to therapists and their patients worldwide via her website. The compression garments are specifically for lymphedema patients and they solve the problem of finding good quality compression garments.
Theresa is certified by the garment manufacturers in fitting both over-the-counter and custom garments. Her website, www.thecompressioncloset.com, is geared toward therapists who want to help their patients find the right garment and the right fit. What you’ll hear in this episode:
www.thecompressioncloset.com Call or email Theresa: 815-342-0370 and theresa@thecompressioncloset.com Eat My Frog by Brian Tracy The 5 Second Rule by Mel Robbins The Vodder School |
Today’s show is a visit with Cynthia Vance at Rejuvenation Body Spa in Virginia Beach, VA. She has been in business since 2015, offering a wide range of spa treatments at budget-friendly rates. Services include therapeutic and relaxing massage, including reflexology, along with beauty services like waxing, body scrubs, and weight loss. Her goal is to make you relaxed and gorgeous! Let’s chat with Cynthia!
What you’ll hear in this episode:
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Podcast 069: Fueling Your Mind & Body |
Podcast 068: Stand Out in a Crowd |
Podcast 067: Thrive with Maureen Moore |
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Today we’re talking about Fueling your Mind and Body through Eating Healthy. Keeping up with the demands of a busy practice will put you “on the run” each day. It’s important to not neglect your personal health and self-care. We often preach self-care to our clients, but aren’t always as diligent for ourselves. Therapists need self-care, too! Let’s chat about how simple strategic planning can help you fuel your mind AND body.
What you’ll hear in this episode:
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Today’s topic is about Learning to Stand Out from the Crowd. How you do this depends somewhat on your location, as to whether you are the only massage therapist in your community or whether you compete with hundreds of others for your clients. Remember that your future is in YOUR hands, and you can build a financially and emotionally rewarding practice, so don’t undervalue your abilities. Take charge!
What you’ll hear in this episode:
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Today’s show features a conversation with Maureen Moore at Thrive Proactive Health, as we discuss How to have a Thriving Business. Maureen is a passionate holistic health advocate in Virginia Beach, VA, specializing in massage and various manual therapies. She has logged over 15 years’ experience in the health and wellness field. Join me for more with Maureen!
What you’ll hear in this episode: The inspiration to start Thrive: wanting to empower people to be proactive about their health instead of reactive How Maureen was inspired to become an entrepreneur by a family-owned coffee shop Why Maureen wants to leave a mark on the world through her work The biggest challenges in entrepreneurship: becoming business-savvy and explaining their unique niche to people The biggest support, from her husband, family, friends, and her business partner, Julie The “AHA” moment when she knew Thrive would be successful For massage therapists and physical therapists who want to own their own businesses, Julie says, “Know your WHY, your mission, and your purpose.” Julie’s time management tips and a typical business day at Thrive—which begins before 5 am! How Maureen uses social media to promote her business The best advice she ever received? “To be disciplined and consistent.” Books that Maureen recommends: Start with Why by Simon Sinek and The Morning Miracle by Hal Elrod Upcoming events for Thrive on August 5 and 12 Resources: www.thrivevb.com Find ThriveVB on Facebook to keep up with news and events! |
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Podcast 066: Why Attend Conferences |
Podcast 065: Passive Income |
Podcast 064: How to Become a Social Media Mogul
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Why you should attend conferences as a massage therapist? No one likes to have to close their business for a few days, plan travel, and incur extra costs. The flip side is that the benefits to these conferences go far deeper than their monetary value. Let’s talk about why you should make plans now to attend an upcoming conference.
Three main reasons to attend professional conferences: To grow and develop as a massage professional To build your network by meeting new colleagues in your industry To fulfill continuing education hours required for recertification Other benefits to consider about attending professional conferences: It’s an opportunity to build your professional community Participating in online training is no substitute for attending a conference You will get fresh ideas on ways to improve your practice You will learn about current research, techniques, and regulations Attending a conference can help prevent burnout Your clients like to know you are up-to-date with expert knowledge and current trends in the industry You will build a community of therapists who can help and support you Taking the time to attend conferences shows that you take your profession seriously and want to grow, learn, and improve. What you learn at a conference gives a reality check about where our industry is heading in the future and ensures that you will NOT be left behind. You know it’s just another piece to game-changing your business! |
We are discussing Earning Passive Income, something that can be very helpful to entrepreneurs in any field. If you don’t have passive income, then you are in the trap of always trading your hours for dollars. There IS a better way! Let’s jump right in!
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Social media can be a great tool for building and growing your business, but some entrepreneurs may find it overwhelming. Let’s talk about utilizing this tool to take your business to the next level.
What you’ll hear in this episode: Steps in Becoming the Social Media Mogul: Determine your social media goal Become the wellness guru (or the guru in your specialty) Become THE authority on the subject matter Become visual—Get in front of the camera! Take photos at events and post them to social media Tips to Grow your Business through Digital Marketing: Do a promotion and offer a discounted specific service—but have a clear end date Do a holiday promotion with specific discounts for THAT day Do a referral promo to your clients via text message and social media Offer periodic informational value via social media Offer transactional promos about upcoming appointments Send a text blast about availabilities during weekly slow times Build your list of clients through offline options. |
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Podcast 063: Hospital Massages |
Podcast 062: How to Get Physicians' Referrals |
Podcast 061: Turn Knowledge into Power |
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Today’s show is about participating in hospital massages. There is a growing interest in massage and energy work in hospitals, and we all know the benefits of massage to the health and wellness of patients. Let’s talk about this aspect of massage therapy.
What you’ll hear in this episode:
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Do you know how to get these referrals? We’ll cover tips for making the contacts and securing these clients. Even though most referral clients will be short-term until they get pain relief, some of them may become regular clients, IF you can provide stress relief and improve their overall well-being. Let’s talk about this topic!
What you’ll hear in this episode: Getting these physician referrals allows you to educate about the benefits of massage therapy The financial breakdown is that just ONE referral client who visits twice monthly can yield an increase of $1680 per year How do you get these referrals? Do research on the physicians in your area Contact them via letter (I contact five at a time) Whether you contact the physician (or office manager) through a letter or in person, here are a few things to remember: Offer them an alternative solution to pain management Be mindful of their time if you see them in person Let them know if you are accepting new patients Offer a complimentary massage to the physician or physician assistant Share successful case histories Become familiar with the jargon in their area of specialty Include a brochure and follow up with them within a week Present a professional image Send thank you letters for ANY referral client How about you? Do you have other tips or ideas about getting referrals or success stories about what has worked for you? |
Today’s topic is How to Turn Your Knowledge into Power. Following my tips will help you run a more productive business and help your clients with their treatment plans. Sounds like a big win-win on both counts, doesn’t it?
Keep these tips in mind to always keep a fresh perspective on your business and turn your knowledge into power: Remember that everything is negotiable Give back to your community Keep your perspective in check Take time to recharge Try to make someone else feel better Have a social life Exercise! Have positive intentions and be supportive Encourage someone else to contribute to your vision and give insight Keep email etiquette in mind Be genuine, honest, and sincere with all your actions, and you’ll see your business grow beyond your wildest dreams. There you have it---another piece to game changing your business. |
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Podcast 060: Jennifer Tampasis Creates an Inviting Environment |
Podcast 059: Email Marketing Strategy |
Podcast 058: Innovative by Design |
Let's learn how to Create an Inviting Environment with Jennifer Tampasis. Jennifer is an interior decorator with her company, Jennifer Lynn Interiors. She helps women create homes that are clean, calm, and relaxing, so they feel content, proud, and inspired by their space. She has just logged her first full year as an entrepreneur—and as a busy mom of three. Jennifer works with local clients in the tri-state area and also has an online business. Join me for more from Jennifer!
Also visit Jennifer's site at jenniferlynninteriors.com/ and Her facebook page Design, Style and Martinis Other resources: Find Jennifer on Twitter, Linked In, and Instagram: @jenniferlynninteriors Jennifer’s favorite apps: Trello, Google Calendar, Zapier, Calendly, Later, and Buffer Jennifer’s favorite books: Dot Com Secrets and Expert Secrets by Russell Brunson, Ask by Ryan Levesque, Profit First by Mike Michalowicz, The Theory of Colors by Johann Wolfgang von Goethe, and Launch by Jeff Walker |
Today we’re talking about a topic that can be quite challenging: Email marketing. As a business owner, you know you need to use this tool, but how do you know what to do? Perhaps most importantly, how do you do it correctly? I’ll admit that I have some pet peeves around this topic, like when my email junk box fills up, when I receive emails with typos, and when I receive too many emails in the same day from the same company. Let’s jump into this topic!
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Today’s show is about Designing Innovations for your business. The idea is that we purposely decide what we want in our lives, and we have to create the design that’s perfect for our businesses and our clients. Let’s talk about it!
What you’ll hear in this episode: One of the biggest challenges is keeping our ideas and innovations alive and taking them further than just being a fleeting thought. Why is this a common struggle? We’re not ready for the new idea to become reality We let ourselves be talked out of our dreams We haven’t grown like we should have We don’t know how to utilize the new idea How to counteract that tendency and foster new ideas and innovations: Carry a notebook, audio recorder, or use your cell phone to capture new ideas Ask the right questions and ask for opinions Consider ideas carefully, and even contemplate a variation of the idea Keep an open mind Revisit new ideas on a regular basis |
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Podcast 057: Innovative Intentions |
Podcast 056: Building Your Chair Massage Event |
Podcast 055: Focus Your Efforts |
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Today we’re talking about being innovative with your intentions. Intention will help your life be more fulfilling, but you have to be creative and establish a plan. Learning how to implement better thinking and better tools in your business will spill over into other areas of your life as well. Don’t we all desire a more fulfilling and intentional life? Let’s talk about it!
What you’ll hear in this episode: Live life deliberately Have clarity about your mindset Decide which friends to spend time with Manage stress levels Know your limits Develop a team Be focused and strategic about your schedule Know how to act fast to maximize your energy and resources Accomplish your goals Create a rich life Plan and organize details |
Today’s episode is all about Building your Chair Massage Practice; this is an element you can incorporate into your services, in addition to what you offer at your brick and mortar practice. The benefits to a chair massage are that it can happen almost anywhere, no oils are required, and no clothing removal is necessary. Offering chair massages is a way for you to do more marketing and gain new clients. Let’s discuss some of the basics!
Where can I go to do chair massages? Sporting events Expos, conventions, shows, and health fairs Business offices, especially during employee appreciation events Graduation nights, birthday parties, and girls’ nights out Volunteer at events for non-profit organizations Tips to remember about doing chair massage at these venues: Get clients’ contact info, especially names and email addresses Have a drawing for a free gift certificate in exchange for their contact info Choose a great location that’s not too noisy, but visible to passersby Have your documents with you, like ID, license, and proof of liability insurance Have a written agreement with the venue organizer for your payment/time |
Today we’re talking about Focusing Your Efforts without committing more time. After all, wouldn’t that make our lives easier? The keys are learning to be more effective while refining our focus and keeping our efforts simple. Think about the successful people you know; how do they do it? Most likely, they have full, yet productive, days. Let’s jump into this topic together!
Three Steps to Focusing Your Efforts: Overcome the fear of public speaking in order to grow your business Consider Toastmasters to take baby steps toward confident speaking Have a specific mission Remember what your initial purpose was in starting your business Deep dive into your areas of specialties You can’t do EVERYTHING! Pull from your toolbox what’s necessary Other actions to take: Make yourself the expert in your field and NEVER stop learning Implement your program to solve problems Eliminate time-wasters Set boundaries I hope you can take these tips that are another piece to game-changing your business. Remember, it takes work to be effective, but you need simplicity and a framework for baby steps forward. |
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Podcast 054: 5 Things You Need To Do For Success |
Podcast 053: Why You Should Blog |
Podcast 052: Jump Start Your Business |
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Do you want to be successful? Hopefully, it’s not even a question you have to consider! Most everyone seeks success in business and other areas of life. The problem is that we know the road to success is a long and winding one with many twists, turns, and obstacles. In short, the path to success requires hard work and sacrifices, many of them behind the scenes. Today’s show is about transforming yourself into a BETTER YOU.
Five Key Elements for Success: Composure—Remain calm in high-stress situations Etiquette—Practice good manners and be polite Being Productive and Punctual—These will separate successful people from the rest of the crowd Acknowledging Mistakes—No one’s perfect! Have a firm grasp of reality Your physical fitness Your mental condition Your confidence Your social skills Your good habits Always work hard at improving yourself—Consider the areas for improvement: I hope these key elements will help you achieve greater success in EVERY area of life! They are just another piece to game-changing your business. |
Blogs are a personal perspective on life. Here are 8 points on how blogging can change your life:
You will become a better writer and thinker You will have a filter of what’s really important and meaningful You will have opportunities to meet new people Blogging is FREE! You will become more confident You will inspire others You might even make MONEY! Enjoy the new you! Take the plunge and start blogging. You may find benefits that you never realized! |
Have you ever wondered how you are going to get your business off the ground? How do you jump start your business if you are still struggling with cash flow? That’s what we are talking about today. Some simple ideas that you can implement to help you get your business off the ground and see some early success:
1. Put your game plan together. This gives you a road map for your business. Detail what it is you are expecting your business to do in the course of the year. Now you have a place to focus your efforts and try to do everything possible to meet your goals. You need to set your budget and really do your homework. Most people over estimate the revenues they think they will bring in. Don’t make this mistake because it will throw you plan off. 2. Find a mentor. It doesn’t really matter where you are in your business, you can always use a mentor. They have already been down the same path and can help you avoid some of the mistakes they made. 3. Set up your website. You need to be able to be found online. If you have technical skills, you can do this yourself, or you can hire someone else to do it. The idea is that people need to be able to find you and when they do, they need to be able to book an appointment. |
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Podcast 051: Recharge Your Business! |
Podcast 050: Recharging YOU! |
Podcast 049: 5 Mistakes to Avoid as an Entrepreneur |
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Last week we talked about Recharging YOU, taking breaks, and getting away from your business. Today, we follow up with a discussion about Recharging Your Business. After you return from a break, you should feel revitalized in your purpose, energy, and goals.
Take your renewed energy and use it wisely: How? Set aside one day weekly to think BIG about the future of your business Engage your employees and share your goals with them Set action into motion Recharge your business itself: Prioritize Examine your time management Manage the highs and lows of your business cycle Evaluate yourself as a business leader Reconnect and network Take time to give back to the community Take time to unplug and recharge Look objectively at your vision and goals. A fresh mindset and positive outlook can have an impact on your industry and on how you lead your team. What are you waiting for? Recharge! |
Today we’re looking at another piece of game-changing your business. It’s the very important topic of Recharging YOU, or taking time for yourself. We all know that being stressed out can lead to burnout, self-doubt, laziness, guilt, and other negative feelings. Maybe an energy problem is the root cause of what’s going on. Let’s talk about some ways you can step back and recharge, both physically and mentally.
Look for quiet times, or lulls, in your business Get away from it all and take a vacation—Why? You can rest, relax, and recharge You can have time to create new ideas, like marketing strategies, a blog, etc. Plan your time off around your clients’ vacations or down times Let customers know ahead of time about your plans—You don’t want to surprise them with your vacation plans! Consider delegating a “second in command” who can fill in when you’re gone Take a break from your computer and cell phone as much as possible on vacation I hope these tips are helpful for you, and that you can implement them in doing your number one job, which is taking care of yourself. Don’t be afraid to take a break and Recharge YOU! |
Welcome! How is your business? Do you plan on starting a business in the near future? Statistics show that nine out of ten new businesses WILL fail. I don’t say that to discourage you, but to encourage you as an entrepreneur to do your research to prevent failure. Being successful requires some forethought and some homework. Join me now for today’s conversation—and avoid these common mistakes!
Five Mistakes Entrepreneurs Should Avoid When Starting Up Their Business:
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Podcast 048: Have Great Dreams, Part II |
Podcast 047: Have Great Dreams, Part I |
Podcast 046: Powers of Persuasion |
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Last week we talked about being GREAT:
Giving Relating to Others Exercise Appreciation of things around you Trying out new things Today, we are taking it a step further by talking about DREAM: Direction Resilience Emotion Acceptance Meaning In this episode I discuss each of these in depth. Listen to this episode to get challenged and motivated to achieve more than you are now. Don’t forget, International Day of Happiness is on March 20, so map out your dreams and celebrate! This content is based on Vanessa King’s 10 Steps for Great Dreams from Success Magazine April 2016 |
We all dream of bigger and better things. Where do we start? Well Vanessa King wrote an inspiring article about Great Dreams in Success Magazine. Here's part one:
Give - do things for others Relating and connecting with people Exercise and rest - restores and refreshes your bodies Appreciation - be grateful Learning new things It's also okay to have fun and be passionate about your business!! |
How does one go about developing their ability to persuade someone to invest in your company, or the products or services you provide?
Let's go over the 6 Principles of Persuasion: 1. Reciprocation - People respond better to a mutual exchange 2. Consistency and Commitment - write it down to make it stick 3. Social Proof and Media - This is a huge part of today’s culture and a necessary one. People like to research the you and the product or service. 4. Knowing Your Subject - People gravitate towards others that have the same interests 5. Authority - What do people get advice from you about? You may be an expert and authority! 6. Scarcity - You want people to act immediately and have a limited time offer! Use these principles with the highest integrity so that you can maintain your reputation! |
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Podcast 045: How about the Mood Makeover? |
Podcast 044: How to Handle Rejection |
Podcast 043: Sow Your Seeds |
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Today we’re talking about how to do a mood makeover. Maybe you’ve had a traumatic event, faced rejection, or had something else happen. Sometimes it’s hard to find your happiness!
Strategies to change your mood and have a positive outlook on life: Figure out what is holding you back. Find the motivation - inspirational books or movies. Set up your positive practice to take action - maybe set up a vision board, exercise, talking to others and share encouragement. Turn negative thoughts into a positive. Pray. Eat chocolate. Whatever makes you happy! Books Recommended: The 7 Habits of Highly As a Man Thinketh The Alchemist The Power of Now Getting Things Done Chicken Soup for the Soul And these are just a few! |
Your frustration and low morale will have negative effects on your emotions and on your health. Whether you’ve received negative feedback or been rejected, all of these can take a toll physically and emotionally.
Here are a few quick tips to help you handle rejection: Think about the feedback from a different perspective. This may keep you from taking it personally. Try not to jump to conclusions - maybe they are having a bad day and not rejecting you personally. Take some time to think about it for a few days before you judge it. Focus on more positive thoughts and joyous events. Don’t stay focused on the rejection. Try to be empathetic to the situation and the parties involved. Give them space and allow them to cool off. Don’t react out of anger and don’t react to the person - judgment is clouded when we are angry. Take an analytical approach to the issue. Think like a scientist and keep emotions out of it. |
Being in business for yourself, you always want to make sure your pipeline of new customers and new business is full of great prospects! The key is to forge relationships with people now, so you can ensure you have future customers.
Sometimes marketing feels icky, but if you approach it as building a relationship, it can become a beautiful partnership. 5 Steps to Help Be More Comfortable with Marketing
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Podcast 042: Credit Cards |
Podcast 041: Are You Ready? |
Podcast 040: Follow Your Passion |
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You may use your credit cards for trips, special occasions, birthdays and special purposes. The average consumer debt for Americans is $39,000. This can really put a strangle-hold on your finances. It’s important to get your credit card debt paid off as quickly as you can.
How do you get rid of this credit card debt: Get organized Prioritize your debt repayments Use an online tool to help you see what your best payoff would be Why pay off debt? It can keep you from getting a house or car loan Your debt ratio should be no more than 30% of your income Strategies to pay off debt: Pay highest APR down first and roll that payment into the next debt repayment Pay off the card with the lowest balance first. This can make you feel successful right away. Try to consolidate your cards and then focus on paying it all off. Stop charging any new debt. |
How do you know when to quit your day job? If you’ve ever considered entrepreneurship, then you’ve been faced with this question. It’s one that requires careful thought, soul-searching, and planning. After all, making this transition most likely means leaving a steady paycheck and benefits for a period of uncertainty. Let’s talk about those challenges.
What you’ll hear in this episode: Tips in preparing for this transition: Try to get rid of all your debt Save a year’s worth of living expenses Follow a business plan Create a personal financial plan Have a business financial plan Consider starting as an entrepreneur in a part-time capacity Think about new skills and network connections that might be helpful Consider finding a mentor Remember, there will never be a perfect time and a perfect situation to make this transition into entrepreneurship. The goal is to be successful in your endeavor. |
Today’s episode is about finding and following your passion. In your business, you’re always looking to maximize your passion and leadership. That may be easier said than done, so there are several questions you can ask to help you define your passion.
What was your passion in the past? Has it changed from the past to the present? What fires you up? What makes you happy and brings a smile to your face? What is the ONE thing you could never give up? Is there a hobby or activity that always brings you joy? Is there something people constantly ask your advice about? If you determine your passion, then what’s next? Where do you go and what do you do with it? Follow it to get needed skills and stand out in your field among the competition Seek out mentors and instructors to help you Remember that there is always some kind of trade-off within any new venture |
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Podcast 039: New Year, New Changes |
Podcast 038: Strategies & Trends for 2017 |
Podcast 037: Goals for 2017 |
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It’s a New Year and everyone is talking about new changes, resolutions and goals. But many times we get held back from accomplishing these goals and resolutions because of fear. As humans we can’t both want change and embrace change to reach new goals, and yet fear change all the while.
So my challenge to you is to set your fears aside in 2017, so that you can focus on achieving your goals.
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Happy 2017 to everyone!
Welcome to Podcast 38 The New Year is upon us! Are you ready? Today’s topic is Strategies and Trends for 2017. Let’s take a look! What you’ll hear in this episode: Top three strategies to consider: Look at financial records and set up a budget Consider a mindset based on positive thinking Look at your marketing strategies for what has (and hasn’t) worked. Top three business trends: Technology (It’s crucial!) Branding and Marketing Creative ways to improve the workflow process Using remote employees and virtual assistants Customer service HAPPY NEW YEAR!!! |
Let take a look our goals for 2016. Did you accomplish everything you wanted this year? Did you write them down? It’s worth going back and taking a look at what you did and didn’t accomplish this year. Not so that you can beat yourself up, but so you can know what goals to set for 2017.
Write goals down to keep you motivated. Make it a step by step process Visualize your goals. Make your goals attainable. It makes you accountable. It allows you to focus on what is truly important. Don’t get discouraged with the goal setting process. Take some time and think about it and write what comes to mind. In the next episode we are going to break down the strategies for achieving your goals, and get you ready for the 5 day challenge! We are going to have a 5 day business challenge here, so stay tuned for the details. |
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Podcast 036: Neural Reset & Lawrence Woods |
Podcast 035: What is Your Specialty? |
Podcast 034: Self Care & You |
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Lawrence Woods is a massage therapist who developed the exciting new therapy called Neural Reset Therapy, NRT. From an understanding of the law of reciprocal inhibition and the law of symmetry, Lawrence formulated this technique that brings relief from muscular pain and tightness for his clients. Lawrence worked in other careers before a back injury and his first body work class led him into his new profession, and his newly developed technique is revolutionizing the world of massage therapy. For more information visit www.neuralreset.net. Join us now!
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You have been working for years and a potential client asks what is your specialty? How do you respond? As massage therapists, we need to learn other modalities, and there are a lot of them out there! Finding your specialty depends on your preference, but very few people know what they want to focus on, especially when they are starting out in the business. We’ll discuss these issues and more!
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So the holidays are upon us! We normally live and work for our family and dependents and we need a long life to be able to carry out this noble purpose as long as necessary; but life happens only once. Practice self-care to prolong your life and avoid burnout. As a therapist, you are often in contact with people who are not feeling well and they could drain out your energy. I have a few tips for so you can take care of yourself!
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Podcast 033: Holidays & Your Business |
Podcast 032: House of Maya, Success in the Bridal Salon Business |
Podcast 031: Financing Your Business |
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You can develop an effective marketing strategy during the holidays. There’s no need to compete with the marketing gimmicks and promotions that others use. You can stand out by simply focusing on your own products and services.
Here's a few tips:
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Maya Holihan discusses how she has built her company and create a unique experience for brides to be. Maya Holihan went from quitting her job at a major bridal salon to owning it in a matter of months. Since then, she has opened a couple of shops and acquired 5 existing bridal salons. Last year, she won the Entrepreneur of the Year Award from ACHI Magazine and was recognized as one of Inside Business’s Top 15 Women in Business. She was named the “Entrepreneur of the Week” on 2 episodes of the TV show Hampton Roads Business Weekly. She has been featured in magazines, bridal shows, and television. She is the Editor of House of Maya Presents the Wedding Planner of Hampton Roads, is a business consultant, public speaker, and a recognized wedding expert. She lives with husband Bobby and their 3 children. They are her inspiration for her continued success.
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Hold on before you call The Profit! In the previous episode, Elise talked about the ways to expand your business and each of these ways requires resources. An alternative to expansion is simply just growing your business, which, similarly, still needs financing if you want to grow fast. Financing has an important role in making your business grow. The strategic use of financial instruments, such as loans and grants, is the key to success of every business. In this episode, Elise Walton gives you another game- changing strategy for your business.
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Podcast 030: Grow & Expand Your Business |
Podcast 029: Your Life's a Blank Canvas with Danijel Velicki |
Podcast 028: Stephanie Nissen & Social Media |
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Are you ready to grow and expand your business? You’ve set up your business and you’re now excitedly watching it pick up momentum day after day. Your current business is under effective control.
You start thinking of growing and expanding it because you feel that’s the next best thing to do. Elise discusses several ways to grow your business. Choosing one, two, or more of these methods of expansion will depend on a lot of things - your type of business, available capital, time, and other resources you are willing to invest. Here are your choices... |
Danijel Velicki, a motivational speaker, educator, author, and entrepreneur owns 3 successful businesses in Virginia. He had transformed a difficult childhood in war-ravaged Croatia into his very own version of “American dream.”
His unique strategies for financial education and family planning goals have equipped his clients with the knowledge base and skill set to excel professionally and personally, turning their own dreams into profitable and fulfilled realities. He is happy to share his story to inspire you and game change your business. Check out his site: www.danijelvelicki.com. |
Stephanie Nissen, a Social Media strategist and CEO of Nissen Media, a successful digital marketing agency based in Missouri. Stephanie, a single mom with 2 kids, is a web developer turned social media manager. She launched her company in September 2014 and since then has been covering all digital marketing needs of entrepreneurs in most parts of Missouri.
What you’ll hear from this episode: The first step the entrepreneur must take to launch business and how networking helps your business. After all per Stephanie's father, "You're the only one who gets in the way." Check out her site at www.StephNissen.com Recommended book: Hug Your Haters by Jay Baer |
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Podcast 027: Managing Your Finances |
Podcast 026: Social Media Presence |
Podcast 025: Carl Tuinstra & The Gift Card Cafe |
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This episode will provide tips on how to manage your finances in 6 ways: 1) Annual review of your Credit status; 2) Obtaining new money for investment or getting lower interest rates on your loans; 3) Managing your personal finances, as well as your business finances; 4) Saving for the rainy day or investing in business; 5) Paying the right taxes and ways of refunding any overpayment, and 6) Finances and your Retirement. Elise has a background in finance and accounting and has years of experience in the field.
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Does your business have social media presence? What is social media presence? We will go over a few steps on how to create that presence so you can have a successful business.
In marketing your products or services on the social media, such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, or Google Plus, here’s one powerful tool to keep in mind. You can market your gift certificates, aromatherapy products, or your massage therapy business without spending a lot of money. Elise talks about PRISM and this can help you develop your strategy. |
Fall is here and that means the holidays are just around the corner! In this episode, Elise interviews Carl Tuinstra, the CEO of Gift Card Café (GCC) which he founded in May 2007. The GCC is both a virtual/instant and physical gift certificate that can serve as a complimentary gift, discount feature, special deal certificate, or a promo code. It can be integrated with your Paypal merchant account. GCC helps your business get more sales by adding an instant Gift Certificate and Special Daily Deal to your website. Visit www.thegiftcardcafe.com to boost your sales. As a special gift to the Game Change listeners, Carl has a promo for setting up an account with The Gift Card Cafe. Take advantage of a 50% savings by typing in GAME.
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Podcast 024: Getting the Word out |
Podcast 022: Who is Your Customer? |
Podcast 023: Do You Need A Website? |
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How do you let people know you are in business? Sometimes this can be as challenging as finding a location and decorating your practice.
Today's podcast will go through eight options to let people know that you are in business. Don't overlook your current/past clients and friends and families. We will also discuss the importance of business cards, participate in various events, write blogs and possibly give a lecture. There is even a mention on using an automated system for referrals. Don't miss out on this podcast! |
Have you ever wondered before what type of client you want to have-- your so-called “avatar”? Is it just the ones who come to the door? Or is it the perfect client?
We business owners know that there’s your perfect client. Yes, there is your dream client. This type of client for the massage therapy business is the one 1) who needs the massage therapy service 2) can afford to pay for it; 3) the business survives and thrives because of his/her patronage, 4) He or she is easy to work with, 5)He or she doesn’t make unreasonable demands, 6) has regular visits, and 7) Is the best fit for your business from the outset. Learn more... |
As people no longer use yellow pages, a business without web presence is missing out on one of the most powerful marketing tools available in this technological age. People search online, via Google, to find anything they need. They research products, companies and providers before they make a purchase.
Is it necessary to have a website to have a successful business? Some business do very well without a website. However, if you are doing some online sales or appointments it might be a good idea to have a site. So how do you find the right host? This episode has some suggestions...For FAQs go to www.balanced-harmony.com. |
Podcast 021: Setting Client ExpectationsMeeting customer needs and expectations is critical to business success. Bad customer service can ruin your business. Customer-staff interactions or moments accrue leading to customer experience which should generally be great.
The first client-staff interaction really starts at the front desk. Make sure you have a full understanding of customer service and your personnel are fully trained. |
Podcast 020: Managing Your StaffHow well do you manage your company and staff? Do you have an open door policy? Do you have any standard operating procedures in place?
Learn a few tips on how to really manage your staff, such as setting expectations, introduce mentoring, selecting and training and so much more! |
Podcast 019: Effectively & EfficientlyThese are not the same thing. So how do we run our business? This episode is packed with the most valuable tips for the small business owner especially for the massage therapy business. Elise covers each management aspect for the entrepreneur. The strategies include: setting achievable goals, financial planning and budgeting, mapping out an action plan, efficient and cost-effective management actions, strategies for multiple business locations, increasing client base, increasing income base, and many other valuable pointers.
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Podcast 018: Why Businesses FailWe all want a THRIVING business. The truth is that we need a foundation and we have to be prepared for the challenges that inevitably come. The cold, hard fact is that 80% of businesses fail. Let’s talk about the reasons why they fail and how we can avoid the failure!
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Podcast 017: How to Control TimeSo how many days a week or month do you feel like time is slipping away? Like you don't have enough hours in the day? What do you do? We have some tips here Game Change Nation... Check out our Resource library and take a listen to the podcast...
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Podcast 016: Your Unique EnvironmentWe all learn what amenities are necessary to create your unique environment. The decor and lighting should be representative of your office. Also check out, www.roomstyler.com - a unique site where you can create your own rooms.
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Podcast 015: Purchasing Equipment |
Podcast 014: SMART Goals |
Podcast 013: Megan Hall Motivation |
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So now you have your business - what equipment to you buy? There are so many choices! Well this episodes provides a few suggestions for therapists looking to go out on their own and those who are splitting costs.
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What are your SMART goals? Are your goals Specific, Measurable, Attainable, Result and Time oriented? We have some good ideas for you....We all set goals in daily life, why not business?
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What a motivational interview! Very high energy. Learn how Megan started her motivational and life and fitness business. For her upcoming coaching sessions go to www.meganhallmotivation.com
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Laura Perry, who is the owner of Get Fit Now. Laura is a personal trainer and has been a nutritionist for the past 20 years! She moved to the Hampton roads Virginia area about 17 years ago and started working for the military. She decided to branch out on her own and start her own training company in 2008. She has been training along with boot camps and hosting nutrition classes since then. The Shred Power Cleanse – Ian K Smith
www.getfitnow06.com |
Now you have found a place for your office. Learn the secrets of what is needed to obtain that office.
There is so much to consider before you take this big step. So I wanted to cover these aspects of choosing your physical location to help you make the best choice for your business in the long term. Listen to the episode for the full conversation on finding the right place for you! |
Zack is an entrepreneur, author and television personality who has over two decades of business experience. He started investing, mentoring, advising and growing over 600 companies and projects! These companies have made millions of dollars! What was the inspiration behind Hatch? Listen to how Zack encouraged entrepreneurs to come together in one group. Learn the business side of being an entrepreneur. For more information about Hatch, the 1004 and events, visit www.startwithhatch.com.
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Podcast 009: Your Mobile Massage Office |
Podcast 008: Using Events to Improve Your Business with Deany Dormer |
Podcast 007: Who Do You Want To Be? |
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Learn how your host started her massage therapy practices. She provides actionable tips to help you be successful.
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Deany and the Executive Events team want you to embrace the event opportunities available to you through live marketing and put this powerful medium to work for you. Follow Deany at www.assistmyevent.com, www.facebook.com/executiveevents or www.instagram.com/assistmyevent
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What kind of business do you want? Mobile, Employee or Independent contractor? Let's explore your options...
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Podcast 006: What is Your
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Podcast 005: Modern Femme Movement
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Podcast 004: Marthica & Cheryl
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Learn how to determine your mindset to help you move forward with your business.
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Podcast 003: Your Self Awareness |
Podcast 002: Anne Andrews,
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Podcast 001: How It All Started |
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So many time we are taught to be aware of your customer's needs. Over time we don't know what we need. Develop your self-awareness and apply it to your business.
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Today’s guest is Anne Andrews a Bones for Life instructor. Visit Anne’s website for her schedule at www.anneandrews.abmp.com. You can see an example of the Bones for Life exercise in the video section of this site!
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Welcome to our very first episode! This podcast is to help massage therapists develop and grow their business. We will have guests to speak on various topics.
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